Shop Owner Interview #10: Ridhza – “Font Architect” from Indonesia

Hoa Do 15 views

If an architect says he’s working as a font designer, what will you think?

Some may say: “Well, this is not just another miniature building, man.”

While others believe: “He’ll do a great job. He can flexibly use what he knows about art and design to create beautiful fonts.”

So what’re you going to say?

Follow the story of Ridhza’s owner on MakiPlace and let us know what’s on your mind.

Hi, could you tell us a little about yourself?

I’m an architect from Indonesia. Now I’m also a “font architect”. Proudly I can do that with my small font shop on MakiPlace called Ridhza.

What are you selling? Why and how did you make it?

I’m selling fonts. I create them with vector software such as Adobe Illustrator, Corel Draw and sometimes Autocad for details.

I’m doing business, so apparently, I sell fonts to make some money. Creating something amazing on my own that can help support some of my expenses is so grand, indeed.

How do you get new ideas for product development?

It’s my little brother who brings me to this. He has worked on print templates for a long time. One day, he accidentally found a lot of 3D, CAD, and vector files in my computer. Then he recommended me to create a digital shop for selling the items. At first, I created and uploaded a logo design. Unluckily, it was rejected with no detailed explanation. I decided to make a move to design fonts. Now I can say that I love it.

Any tips for designers and developers on selling their stuff?

I think the effort to sell any stuff online will come from both sides: designers and developers.

As for designers, producing excellent items is the core of an enduring plan to win customers in their minds.

What developers can do to help is develop useful programs for selling those items. I mean some features on marketplaces like selling products in the bundle, running a promo or discount program, etc. to make the online shopping experience easier, more convenient and beneficial to clients.

Which feature would you like to see on MakiPlace?

It’s a promotion. I would like to run some kinds of promotion for my products. It’s not all about getting more sales and revenue. I just feel great if customers gradually get to know my shop and may consider doing business with me in the future.

What are your favorite resources for design and development?

My favorite resource is art, even though you might think it’s quite general. I love artworks and have learned a lot about art theory in architecture like composition, coloring proportion, style. Employing those understandings in font creating is such a fascinating story.

The story of Ridhza’s owner comes to an end leaving us a pleasant feeling. If you’re in really a good mood now, why don’t we go visit this architect’s font products from Ridhza’s shop?

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